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Is marketing inherently manipulative, superficial, annoying, and therefore evil? Or can churches and Christian ministries do marketing in honest way to communicate the opportunities they provide to connect with God and grow spir
3 Comments Add this link to... Bury
3 Comments Add this link to... Bury
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Comments
It's not that most churches think marketing is evil -- it's just that usually the pastor in charge doesn't have any knowledge of marketing and never peruses it. That's why we're stuck with text-based black and white newsletters with nasty clipart. They're trying the best they know how, I guess.
Thanks for your comment. I would hope that the senior pastor alone is not responsible for marketing. A church should have an evangelism/outreach/marketing team. Hopefully some of those people would have a clue or at least a passion to learn from people with experience in church marketing.
Yeah, one would hope, but reality is, that's just not the case. It's rare that people in church intentionally think about marketing. If anything, it's more like, "Jesus isn't a product that needs to be marketed."